After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned. Last month, Facebook confirmed that when a user enters a phone number to protect their account…
The attribution solution was in beta for more than a year. Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released…
Facebook follows Google and Microsoft in offering a solution to browsers that block third-party cookies. Facebook is the latest big digital ad seller to release a solution to address moves by browsers to kill third-party cookies. The company is releasing…
While the overall numbers have peaked, there is still growth and change within categories. Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of…
After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed. Facebook announced on Friday it had discovered a security breach affecting almost 50 million user accounts. The company says attackers exploited a…
Pinterest adds eight influencer marketing platforms to its Marketing Partners program. Pinterest is expanding its Marketing Partners program to include third-party influencer marketing platforms, starting with eight third-party solutions. The selected influencer platforms will gain access to Pinterest’s content marketing…
The company would not comment on possible features being tested but did confirm it was not building a native sharing feature. Instagram is rumored to be testing a number of new features including a hashtag selector tool, the ability to…
Social media marketing is in a near-crisis situation. Here’s what marketers must do to survive and thrive. I’ll admit it. I’m on a crusade to save social media marketing. Not that I think I can do that all by myself,…
Every business should be using YouTube to engage their potential customers and create a sense of authority for their business. The problem is that most people don’t know where to start and don’t know how the YourTube algorithm works, so…
I personally cannot replicate it but they have word from Facebook that these ads are currently being tested and they are testing charging a CPC for them. Facebook wrote: The Sponsored Results will look just like organic results in the…
