Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting didn’t line up with the goal the SEO had. This…
Category: social
Replay: What marketers need to know about Facebook Shops
Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let’s talk about that. Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG,…
The Social Impact Of Mixing Business And Medicine
With healthcare costs soaring and Coronavirus running rampant, some are wondering what’s going to be. In the U.S. healthcare spending is over 18% of Gross Domestic Product as compared to the 8.8% of GDP spent in countries that are members…
Facebook Unveils New Measure to Combat Coronavirus Misinformation
Facebook is taking additional action to fight coronavirus misinformation, specifically with users who have interacted with it. In a blog post, Guy Rosen, VP Integrity, said the company is working to connect users, who have interacted with misinformation, to accurate…
WhatsApp Limiting Message Forwarding to Combat Misinformation
As tech companies continue to battle misinformation during the global crisis, WhatsApp has begun limiting message forwarding. In a blog post on the site, the company has announced it is limiting how much frequently forward messages—indicated by double arrows—can be…
Facebook Launches Messenger App for macOS and Windows
Facebook has announced the release of a native Messenger app for both Windows and macOS. While users could access Messenger via their web browser, the new apps will allow users to benefit from a desktop environment, including larger screens and…
Coronavirus: Facebook Bug Has Been Blocking Legitimate News
Facebook has admitted to a bug that has been blocking legitimate news about the coronavirus pandemic. The issue appears to have been related to Facebook’s anti-spam algorithm. Users have been seeing the dreaded “Your post goes against our Community Standards…
Facebook Horizon Enters Closed Beta Testing
Facebook is accepting applications for a closed beta test of its Horizon virtual reality (VR) environment. Horizon is the company’s attempt to merge social media with VR. Horizon offers “an ever-expanding VR world where you can explore, play, and create…
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey. YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and…
Yext creating local knowledge graph, adds Snapchat to data network
New capabilities will allow companies to associate facts and attributes to answer more specific or ‘conversational’ queries. Yesterday at its customer conference, Yext introduced a redesign of its platform that seeks to better position its customers’ data for “conversational” interactions…