Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process. Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest…
Category: social
X is launching two new tiers of Premium subscription
Elon Musk announced that one option will be more expensive but will block all ads, while the cheaper alternative will still display ads. Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. One…
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions. With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential.…
AI-enhanced YouTube marketing: Insights from 3 case studies
These case studies demonstrate what AI can and can’t do to make your YouTube video ad campaigns more effective. YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use…
X (Twitter) fails to send ad revenue sharing payouts on time
The Elon Musk-owned platform hasn’t said when content creators can expect their payouts after missing its own deadline. X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer. The…
X (Twitter) users report new ad format that can’t be blocked or reported
The new ad product cannot be liked or shared, does not carry an ‘ad’ label and has no associated accounts to identify who the advertiser is. X (formerly known as Twitter) has started rolling out a new ad product that…
Sociable: The age of virtual influencers is coming, bringing new considerations for brands
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While the current…
YouTube reinforces brand safety for growing Shorts format
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. Dive Brief: YouTube has expanded its partnerships with third-party measurement platforms Integral Ad Science (IAS) and DoubleVerify to help ensure brand safety for advertising campaigns on its Shorts…
Frito-Lay reaffirms commitment to diverse creators with new campaign
Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. Dive Brief: Frito-Lay today (Dec. 12) announced a new ad campaign, “My Joy,” that showcases stories of joy told by five…
Twitch launches annual recap with new game, marketing push
Dive Brief: Amazon-owned streaming platform Twitch is celebrating the fourth consecutive iteration of its end-of-year Twitch Recap with a new side-scroller game, per information shared with Marketing Dive. Twitch Recap launches today (Dec. 11). The Twitch Recap Game, accessible through a microsite,…