We may have gotten our first preview of at what chatbot-style Google desktop search results will look like later this year Google has reportedly started testing a new desktop search page design that integrates chat technology. We already knew Google wants…
A checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO. Checklists are one of the simplest (yet most valuable) content types to create. You…
The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more. Google Speed Update: New ranking algorithm designed for mobile search In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile…
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly…
Curious about anonymized screenshots showing supposed SEO wins? Let’s uncover why there seem to be more horror stories than successes in SEO. Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are…
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation. Artificial intelligence, machine learning and neural networks are major buzzwords in…
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business. You might have detected a great opportunity based on a fair amount of traffic to your site from a specific…
Match customers with the products they are searching for. E-commerce is a highly competitive environment where giant online retailers like Walmart and Amazon make it difficult for other online merchants to grow and drive conversions. The reason why conversion remains…
Creating in-depth content is time-consuming and resource-intensive. Here’s a guide to ensure your long-form content efforts pay off. There are many questions about content length in SEO and what ranks the best. While Google says there’s no specific word count…
Discover some free tools, SEO crawler integrations, and scripts to leverage with Google Search Console URL Inspection API insights. Google announced the launch of a new Google Search Console URL Inspection API one week ago. This change provides access to third-party applications…
