A tale of two recoveries

A look at two very different paths taken to recover from a Google algorithm update. “It was the best of times; it was the worst of times,” as the famous Dickens line goes. Being negatively affected by a Google algorithm…

How to create, optimize and promote an ebook

Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results. As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your…