Applications will be open today and close July 2. The program will run August – October 2021. Only 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll I issued this week. The…
Category: SEO
How to build your own SEO ‘second brain’ (and why you need it)
The concept of building a “second brain” can help SEOs better store and retrieve crucial documents and key learnings between websites. Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar…
10 ways B2B SaaS companies can use link building for better rankings
This list provides methods to identify link opportunities based on the type of content typical for SaaS brands. The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will…
We turned Search Engine Land into a chatbot
We trained ChatGPT on our content and turned our website into a chatbot so you can explore, experiment and learn more about search marketing. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to…
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey. Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to…
The new Google Search Generative Experience: Here’s what it looks like
AI-generated answers will appear above Google’s search results listings. Google will cite the websites it used to help generate the answer. It’s here – the all-new AI-powered Google Search engine we’ve heard rumors about under the code name Magi. Is it…
Create high-quality content that meets Google E-E-A-T standards
Get practical guidance and tips to get started with content marketing quickly and effectively. Are you struggling with your content marketing strategy? Do you lack time, resources, and a clear purpose? The Content Marketing Quick Start Guide from MoreVisibility is here to…
Webinar: Mastering social media SEO to increase discoverability and traffic
Learn best practices for reach via social media platform search. More and more, people are turning to the search bar on social media platforms. Learn how to optimize your content for platform search and platform algorithms, as well as best…
A tale of two recoveries
A look at two very different paths taken to recover from a Google algorithm update. “It was the best of times; it was the worst of times,” as the famous Dickens line goes. Being negatively affected by a Google algorithm…
How to create, optimize and promote an ebook
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results. As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your…