Category: SEO

Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Times have changed. Gone are the days of yearly algorithm…

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Content marketing delivers results when it addresses what potential customers are searching for and…

In the legal field, there are many ways to stand out from your competitors. You can have a bigger office, more staff members, or even better marketing strategies than other lawyers in your area of practice. One crucial way to…

Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more. Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it…

Here’s why you should bake AI into your day-to-day SEO processes and tips on how to do it from SEO expert Aleyda Solis. Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant,…

Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages. Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review…

Learn ways to navigate the challenges of getting SEO buy-in and managing stakeholders in enterprise settings. In my SEO career, I’ve worked with various enterprise organizations, including major CDNs, encrypted email providers, American insurance companies, and commercial passenger airlines. One underlying challenge…

Align content with different stages of a searcher’s journey and leverage intent-based strategies for better SEO results. User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them…

What was considered “white hat” SEO in the old days may now be considered “black hat” SEO. In part one of my interview with Drew Madore,  the CEO and founder of Synergist Digital Media, we spoke a lot about “black hat…

We’re looking for a few skilled search marketers who specialize in content and creative. In two weeks, we’ll be hosting our first SMX Report event. The response has been amazing to this single day virtual event. SMX Report features both SEO and…