Category: SEO

SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over…

Large, multi-location businesses are poised for local search success, yet it often eludes them. Contributor Jared Del Prete provides some solutions to common roadblocks. By now, big brands and franchises recognize the importance of local search and the impact it…

Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS. If you run a small or local business, there is a good…

Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful…

Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Times have changed. Gone are the days of yearly algorithm…

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Content marketing delivers results when it addresses what potential customers are searching for and…

In the legal field, there are many ways to stand out from your competitors. You can have a bigger office, more staff members, or even better marketing strategies than other lawyers in your area of practice. One crucial way to…

Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more. Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it…

Here’s why you should bake AI into your day-to-day SEO processes and tips on how to do it from SEO expert Aleyda Solis. Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant,…

Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages. Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review…