Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs. The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going…
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers…
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team. Google is making a number of changes to its executive team running Google Search: Liz Reid, who…
Core Web Vitals are a ranking signal but not other page experience signals. Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience…
The new interactive version features 44 elements in seven groups – Content, Architecture, Code, Credibility, Links, User and Performance. Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known as The Periodic…
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value. SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the…
The new product variants has three new properties; hasVariant, variesBy and productGroupID. Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to implement the new structured data and Search Console…
We ask Search Engine Land’s SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on…
The Google SEO starter guide also has been significantly cut down and shortened. Here’s what’s changed and why. Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version…
Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month. Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced…
