Highlights Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be major, but depends on adoption by big marketplaces. Google has…
Category: SEO
The future of SEO in an AI-powered world
Now, think about this. Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? What’s the best sushi restaurant near here? Give me a hint to today’s Wordle. And what…
Generative Engine Optimization framework introduced in new research
The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences. What is Generative Engine Optimization (GEO) “A novel paradigm to aid content creators in improving the visibility of their content in…
Exclusive keynotes, expert-level sessions, live Q&A and more: Preview the SMX Advanced agenda
Don’t miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. Some of the world’s most iconic search marketers — including Glenn Gabe, Brad Geddes, Lily Ray, Amy Hebdon, Jessica Bowman, and Bruce Clay — are now confirmed…
Sneak peek: SEO and PPC sessions coming to SMX Advanced
Don’t miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. Last week’s SMX Advanced programming meeting with the Search Engine Land experts unveiled some pretty exciting details… on the SEO side, sessions will tackle: What you can…
Manual link building is more important than ever in 2024
Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs. The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going…
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers…
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team. Google is making a number of changes to its executive team running Google Search: Liz Reid, who…
Google updates its page experience docs to clarify ranking signals
Core Web Vitals are a ranking signal but not other page experience signals. Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience…
Search Engine Land’s Periodic Table of SEO Elements goes interactive for 2024
The new interactive version features 44 elements in seven groups – Content, Architecture, Code, Credibility, Links, User and Performance. Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known as The Periodic…