Category: SEO

For years we’ve been covering questions around how to deal with A/B testing and Google indexing/crawling. Is it cloaking? Can it mess up your indexing? Will it hurt your rankings? All valid questions when you show multiple variations of your…

Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. In Part One of…

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Google’s goal is to satisfy a searcher’s intent.…

Hook people with a creative title using the right words as ‘bait,’ and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. No two ways about it —…

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as…