In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for smart marketers, keen to use everyday tools such…
Category: SEO
Why SEO and front-end developers are the perfect search marketing team
If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS and Android devices.…
How to keep your SEO team (and yourself) relevant
Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks. With so much on one’s plate, it can feel like there is not much room for…
Introducing SEO for developers. It’s time.
Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize app states with single language frameworks. React and Vue are highly optimized for comparing pages loaded up in…
5 SEO trends that will matter most in 2019
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. To be atop the waves, think about your…
5 UX tips for better SEO results
When Google’s Search Quality Senior Strategist Andrey Lipattsev was asked about Google’s most important ranking factors, he gave three: content, links, and RankBrain. We’ve known for a long time that links impact websites’ search rankings and Google has for a…
SEO Professionals Past Jobs
A featured thread at Search Engine Watch forums named What Degrees Or Professional Backgrounds Do SEO/SEMers Have? The thread is thirty-one replies long and it makes for an interesting read. If you ever wondered what the typical SEO did before…
Misspellings and Synonyms
No one ever talks about misspellings on forums or in articles anymore but they are still a very viable source of traffic. And synonyms are a whole new realm of traffic potential that many of us are aware of but…
Deciphering search intent: 5 areas to get you started
Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings. As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention,…
How to prioritize SEO tasks by impact
How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives. “What do we need…