These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt. The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but…
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today. Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. What…
Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies. Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse…
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively. Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and…
Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows. Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now…
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search. Many brands and content creators are struggling to stand out and effectively engage audiences on social media platforms.…
From past AI winters to present challenges: A look at AI’s evolution and its implications for search marketing strategies. AI winter is a term that describes funding cuts in research and development of artificial intelligence systems. This usually follows after a…
Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times. Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of…
Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential. Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new…
AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem Many C-level executives are convinced AI is a must-have competitive tool. According to a recent study from IBM’s Institute for Business Value,…
