The tool employs Cloudflare Workers to make changes server-side. StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer overhead. Why you should care. One of the biggest obstacles…
MarTech Today’s “ Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as…
Here’s a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL). Sometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can…
Though Google’s John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly. E-commerce SEOs often place relevant content about a category in the footer of their e-commerce category pages, hoping it will help…
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry. BIPOC and white SEOs say they see more bias and discrimination in the wider SEO industry than they do within their own companies, according…
Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes…
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more. There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity,…
As agencies adapt to circumstances and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed change for both clients and industry. The pandemic put everything to a halt. Then, it forced people and…
Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development. Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between…
SEOs discuss the new page experience signals and AMP’s fate when it’s no longer required for Top Stories. For years, Google has been advising site owners to design their sites with users in mind. That guidance has culminated in the Page…
