Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings. Structured data in the format of schema markup can have multiple benefits when it comes to search…
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing. Voice Interface Optimization has now become a thing, but it’s not yet a fully realized thing. Voice interfaces are showing up everywhere, most…
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers. I recently worked with a client to relaunch their website, and as part of the process, the client chose to…
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many…
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about…
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts. After you’ve chosen the right execution for your link-building campaign and you’re getting ready…
Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings. As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention,…
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article…
A website has a lot of moving parts that affect one another and sometimes a tiny little change can cause a huge problem. A lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of…
Here’s a look at the most read columns from our SEO experts that stood above the rest this year. All year long, SEO experts share their in-depth knowledge and timely advice to help the larger search community navigate new releases and…
