Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings. As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention,…
Category: SEO
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article…
Technical SEO in the wild: Real-world issues and fixes
A website has a lot of moving parts that affect one another and sometimes a tiny little change can cause a huge problem. A lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of…
Year in Review: Top 10 SEO expert columns of 2018
Here’s a look at the most read columns from our SEO experts that stood above the rest this year. All year long, SEO experts share their in-depth knowledge and timely advice to help the larger search community navigate new releases and…
StrategiQ launches Spark, an SEO deployment platform
The tool employs Cloudflare Workers to make changes server-side. StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer overhead. Why you should care. One of the biggest obstacles…
Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’
MarTech Today’s “ Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as…
5 practical data blending examples for smarter SEO insights
Here’s a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL). Sometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can…
SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’
Though Google’s John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly. E-commerce SEOs often place relevant content about a category in the footer of their e-commerce category pages, hoping it will help…
SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry. BIPOC and white SEOs say they see more bias and discrimination in the wider SEO industry than they do within their own companies, according…
Compare 19 top SEO tools and platforms
Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes…