Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI,…
Some SEOs discount nofollow links, but contributor Pratik Dholakiya argues such an approach could result in many missed opportunities. With major publishers like Inc., Forbes and The Huffington Post placing the rel=”nofollow” tag on their external links, the sky is once again…
Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually…
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. As a digital marketer, you can measure the success of your work in several ways. One of those ways is by…
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. For the first half of my 20-year…
We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more. Another year is coming to a close, and search marketers of all…
Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. A new website should be an opportunity…
Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Whether it is a website rebranding, a consolidation of different web properties or an HTTP…
Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes…
Online reviews can make or break a business. In an era of smartphones and on-demand everything, local businesses have to adapt to the way customers seek out information. Customers expect more convenience, and they’re more willing to leave a business…
