Category: SEO

To stay on top today, you need to be diligent in assessing your site’s usability and the quality of its content. Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed…

The search engine’s share is small but some of its metrics are better than Bing’s, according to a third party analysis. Last month, DuckDuckGo announced that it had exceeded 9 billion searches in 2018. That compares with 4 billion in 2016. By…

A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together. Account-based marketing best practices have come into their…

Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is…

Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success. Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that…

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI,…

Some SEOs discount nofollow links, but contributor Pratik Dholakiya argues such an approach could result in many missed opportunities. With major publishers like Inc., Forbes and The Huffington Post placing the rel=”nofollow” tag on their external links, the sky is once again…

Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually…

How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. As a digital marketer, you can measure the success of your work in several ways. One of those ways is by…

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. For the first half of my 20-year…