Category: SEO

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value. “When I talk about the metrics that will help…

Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page. Google has updated its video best practices help document to add a section…

After numerous days where sites hosted on SiteGround were blocking Google from indexing, the issue has been resolved this morning. For the past several days, 2 million or so of the domains hosted on SiteGround were potentially not being crawled…

Gotta, gotta be down because I want it all Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the…

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday…

Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report. At this year’s SMX Report, I provided an overview of SEO Issues that hold us back from achieving our goals. I took a…

Google vet known for his stylish shirts and more to join Stanford’s Human-Centered AI Institute. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read…

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales…

Here’s a look at the most read columns from our SEO experts that stood above the rest this year. All year long, SEO experts share their in-depth knowledge and timely advice to help the larger search community navigate new releases and…

Plus, the latest trends in local search: personalization and depth of content Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the…