Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings. The majority of website operators are unaware of the importance of web server logs. They do not record,…
Category: SEO
Should your SEO team invest in SEO tools?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Understanding your current marketing processes, knowing how to measure success, and being able to identify where you…
Strategies to fuel your long-term growth
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them. After 18 months of heartbreak and hardship, business owners are ready to bounce back. Eight out of ten small businesses…
5 ways marketers can support entry-level SEO talent
With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs. Despite almost two years of massive societal and market transformation, the SEO industry has…
How expired landing pages kill your Google rankings
Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages. A lot of landing pages expire…
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value. “When I talk about the metrics that will help…
Google recommends placing videos on dedicated pages for maximum exposure
Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page. Google has updated its video best practices help document to add a section…
SiteGround Google’s crawling and indexing issues fixed
After numerous days where sites hosted on SiteGround were blocking Google from indexing, the issue has been resolved this morning. For the past several days, 2 million or so of the domains hosted on SiteGround were potentially not being crawled…
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the…
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday…