The cost of ignoring website accessibility

Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals. Search engine optimization and optimizing for accessibility are about doing what’s right…

How to improve E-A-T for YMYL pages

Learn what type of content Google considers to be “Your Money or Your Life” and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages. Google uses the phrase “Your Money or Your Life” (YMYL)…

Why you need Site Search

Site Search is the single most important piece of technology on your site that is used by your visitors and customers . Did you know that 5-25% of all your site visitors use your Site Search bar? Did you know…