Category: SEO

In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building. We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any…

Learn what type of content Google considers to be “Your Money or Your Life” and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages. Google uses the phrase “Your Money or Your Life” (YMYL)…

Have you ever traveled off the beaten path? Didn’t you enjoy escaping those crowds of noisy tourists, finding entire beaches all to yourself? If you’re interested in SEO, sometimes it’s also better to walk the lesser-used paths to reach your…

Site Search is the single most important piece of technology on your site that is used by your visitors and customers . Did you know that 5-25% of all your site visitors use your Site Search bar? Did you know…

Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search. “The problem is never about content; the problem is always about discovery,” said…

Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings. The majority of website operators are unaware of the importance of web server logs. They do not record,…

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Understanding your current marketing processes, knowing how to measure success, and being able to identify where you…

Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them. After 18 months of heartbreak and hardship, business owners are ready to bounce back. Eight out of ten small businesses…

With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs. Despite almost two years of massive societal and market transformation, the SEO industry has…

Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages. A lot of landing pages expire…