The anatomy of personalized search

Unlock magical customer experiences that foster customer loyalty online with personalization and AI. Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers…

5 ways to use the Wayback Machine for SEO

Use the tool to recover lost information and glean insights into the direction of competitor strategies. Sometimes a simple tool can give you incredibly powerful insights. The Wayback Machine is one such tool. The Wayback Machine takes historical screenshots of web…

The cost of ignoring website accessibility

Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals. Search engine optimization and optimizing for accessibility are about doing what’s right…