Google Search Console beefs up rich results errors. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
Category: SEO
IndexNow – new initiative by Microsoft and Yandex to push content to search engines
Google seems to currently not be participating in this initiative. Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly…
WordPress pages or posts: Which should you use?
Learn the benefits and drawbacks of WordPress pages and posts and how to decide when you should use them. Since its launch in May 2003, WordPress has become the most-used website platform globally. The WordPress platform powers almost 37% of…
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022. Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive, rolling out…
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won’t show you and how to find them. Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on…
Is Google Search showing fewer sitelinks
Google use to show as many as six sitelinks in its search results – now it seems to show at most four. Maybe this was a layout change to vertical sitelinks? Google Search seems to be showing fewer sitelinks in…
The anatomy of personalized search
Unlock magical customer experiences that foster customer loyalty online with personalization and AI. Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers…
Why SEO is a great investment, not just a cost
SEO, unlike SEM, is not an immediate growth channel. But with the right investment, big results will happen over time. Companies make investments all the time. The intention of any investment is to fund something now that will deliver a…
Outrank in organic search with these 5 core tactics
In this webinar, search experts share secrets behind strategies that will drive your SEO success. Not all SEO tactics are created equal. In fact, many SEO teams spend time working on issues that rarely move the needle. If you want…
5 ways to use the Wayback Machine for SEO
Use the tool to recover lost information and glean insights into the direction of competitor strategies. Sometimes a simple tool can give you incredibly powerful insights. The Wayback Machine is one such tool. The Wayback Machine takes historical screenshots of web…