Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph. Knowledge panels are one of the most coveted, yet mysterious elements in organic search. Brands desire to have their own robust…
Category: SEO
The complete guide to on-page optimization
This step-by-step guide will show you how to take your on-site optimization to the next level, create top-performing pages and achieve desired results. Ranking high on SERPs requires much effort. To succeed, make sure your page offers supreme value and…
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs? Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results. As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO.…
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the…
Something is off with this morning’s newsletter; Friday’s daily brief
Google Search Console beefs up rich results errors. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
IndexNow – new initiative by Microsoft and Yandex to push content to search engines
Google seems to currently not be participating in this initiative. Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly…
WordPress pages or posts: Which should you use?
Learn the benefits and drawbacks of WordPress pages and posts and how to decide when you should use them. Since its launch in May 2003, WordPress has become the most-used website platform globally. The WordPress platform powers almost 37% of…
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022. Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive, rolling out…
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won’t show you and how to find them. Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on…