Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads. Google Ads scripts now supports asset-based video ads, the company announced via its developer blog on Monday. This functionality replaces the previous media-based video ads. This…
There’s less data available for PPC marketers, but that doesn’t mean it’s less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have. The biggest platforms in the digital advertising landscape —…
Campaigns can continue to deliver to impacted targeting options until March 17, 2022. Meta will remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations…
And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds. Beginning today, Google Ads will show advertisers historical data for queries that received impressions but…
“The issue has been resolved and everything is now working as expected,” a Google spokesperson said. Advertisers using the Target ROAS or Maximize Conversion Value bid strategies in Google Ads may have experienced spend fluctuations on December 2, 2021, a…
These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations. Google has added four new features to its Performance Planner forecasting tool, including options for previously ineligible campaigns, “suggested changes,” and more, the…
With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. Call analytics establish the link between inbound calls and online…
While shoppers are returning to physical stores, the company’s also seeing ‘strong growth in local shopping queries’ at the same time. Another quarter’s earnings report shows that Google is among the winners when it comes to the shifting pandemic landscape.…
Third-party apps like EdgeDeflector once allowed users to open Start menu searches in their preferred browser, but an upcoming update will eliminate users’ ability to choose. An upcoming Windows 11 update will block third-party apps from enabling users to select…
First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily). Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers…
