The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond…
Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year – and how much revenue and profit that spend will generate? What’s the key to growing sales, revenue, and profit in the upcoming…
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers Jamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the…
Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas…
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch. Google’s responsive search ads…
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types. Paid search practitioners have expressed a lot of frustration over the…
The way Google Ads automated extensions work is changing. Here’s what you need to know. Google Ads has announced three changes to the way automated extensions – a type of ad extension that is created dynamically for your ad when…
You are swimming in data. Here’s how to unlock insights for better ad copy relevancy, targeting, and timing. Want to know the secret to paid search success? Serve the most relevant ads, to the right people, at the best time.…
The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources. Four new features — consumer interest insights, audience insights, change history insights and auction insights, and demand forecasts — will…
Those who were duped lost over half a million dollars by cryptocurrency scammers. Those who are new to cryptocurrency may not totally understand how every aspect of virtual currency works. Many will go to Google and other search engines to…
