A new approach combines the benefits of feed-based customization with the simplicity of IF functions. Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the…
We go way back to discuss how SEO has changed over the years. In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the…
Why using a realistic forecasting methodology can give you a competitive advantage. Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. It’s a resource-intensive and uncertain process.…
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Causes of friction between SEO and PPC often occur because we tend to use different sources of truth…
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets. Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re…
Proactively block invalid traffic from infiltrating your ad campaigns. By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your budget, leaving you with few genuine leads and poor advertising ROI.…
After more than two decades of writing about search and online marketing, as well as speaking at and organizing dozens of conferences, it’s time to hang up my e-spurs and move on to other adventures. At the end of this…
Though they’re ticking back up, decreased CPMs are still a buying opportunity. Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks…
Google shopping ads combine with organic product listings in a new visual implementation for apparel. Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic…
Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches. Numerous advertisers have reported “Destination mismatch” ad disapprovals in Google Ads that may be…
