Category: SEM

Get a head start testing these new features, but be wary of Google’s advice to make changes “a few days leading up to peak holiday periods.” Google is anticipating a busy holiday season this year. In preparation, they have just…

Focused View is the new evolution of the current video view objective on TikTok where the platform optimizes for users watching at least 6 seconds or more. The new Focused View campaign objective allows brands only pay when users have…

The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, “broadience” and the need for better technical integration in search marketing. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a…

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Many brands want to see their ads rank at the top of Google and have a great conversion rate. But…

Software and tools not only help you manage your time better but provide helpful insights that you wouldn’t otherwise see in a Google or Facebook interface. Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need…

Here’a a review of the measurement tools that are available right now that should serve as the building blocks. Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will…

What happens if you don’t build new measurement frameworks? Decreased PPC performance, for starters. Let’s avoid this. Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game…

While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here. Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further…

Some call it barnacle SEO and it differs from online reputation management. Last week, I published the last vlog interview I conducted before the lockdown in New York. This week, I have part one of the first one I conducted after New…

The benefits of audience segmentation are abundant. Let’s review the benefits of a strategic PPC audience framework. PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do…