You can now test Performance Max updates in your account and monitor results before applying the changes. Google has just rolled out Performance Max experiments, and Twitter has taken notice. Why we care. If you’re an advertiser using Performance Max, you…
We also chatted about her career, PPC versus SEO, natural language in search and some controversial topics in Google Ads. Ginny Marvin is technically my boss, but it wasn’t weird at all sitting down with her and chatting about search marketing.…
Paid search automation isn’t just for ecommerce. It is also an effective tool for B2B lead generation. Here’s how to make it work for you. At SMX Next in November, I was honored to give a talk on making automation…
The policies are designed to ensure a safe and positive experience for all Google users. Google has just released updated policy requirements for the month of December. Their help page reads: On February 21, 2023, the About Our Policies section…
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry. BIPOC and white SEOs say they see more bias and discrimination in the wider SEO industry than they do within their own companies, according…
Learn to map and monitor all competitive and partner activity around your brand terms. In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the…
E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure. Last month I spoke at SMX West about managing product detail pages on e-commerce sites like Amazon, Walmart and others during the…
This is a question as old as the business: is there any point in buying one’s own brand in Google Ads? Or should I leave that to SEO? It almost comes down to philosophical questions: Why pay for traffic while…
The deal is part of an agreement to stream Major League Soccer games next year. Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space. Apple has…
Performance Max campaigns in Microsoft will be imported as Smart Shopping Campaigns and Local Inventory Ads. Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started…
