Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing? Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social…
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. While…
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The PPC world at large was not pleased. I think I speak for many of my peers when I…
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole,…
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? There are plenty of options for particular metrics to drive paid search programs…
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. At some point in your PPC career, it’s nearly guaranteed…
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights. A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live 2023.…
How to maximize your advertising across Google’s networks. Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign.…
Meta quietly rolled out the change without making any announcements. For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This…
Violations will be issued, at least 7 days, prior to any suspension of your account. In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved…
