Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be…
Mike Grehan, one of the most respected figures in the industry, released an article today named Who needs SEMPO?. I found this by way of Andy Beal’s blog, where Andy does an excellent job of summarizing the article. I’ll pull out some quotes…
Please expect a lot of chatter over at SEW forums at the thread I started named SEMPO Launches Members Only Forum. This is what I wrote: No official announcement yet, but I logged into my SEMPO account and found a link…
Editor also now supports custom intent audiences, responsive search ads and other newer features. Google released the latest version of AdWords Editor this week with several new features, including the ability to download search terms reports, more robust filtering…
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume. Shopping campaigns on Google and Bing continued to fuel paid search spend in Q1 2018, according to digital agency Merkle’s latest quarterly report. Overall, search spend increased…
Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend. When campaign budgets are capped, it is more important than…
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. Whether paid or…
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local…
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. Wouldn’t it be lovely if you had enough time in…
Live Webinar: Thursday, May 10, at 1:00 PM ET (10:00 AM PT) Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to…
