As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers. Search as we know it is changing, with keywords and…
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Last Tuesday was a big day for AdWords. During our annual Google…
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding. We are often asked by our clients if we can use Google Shopping or paid search to push particular…
Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas. About a year and a half ago, I relocated from California to Singapore to take on…
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Since July 26, 2016, expanded text ads (ETAs)…
The new feature is currently rolling out. Soon, you’ll be able to set sitelink extensions at the account level in AdWords. Google announced the release of account-level sitelinks in a tweet on Tuesday. The feature is still rolling out, so you may…
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly,…
New audience targeting solutions, a free version of Optimize 360 and more. In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and measurement, discussed a…
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice. When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing…
Version 11.7 of AdWords Editor also includes additional support for Gmail and YouTube ads. The new version of AdWords Editor includes support for several features, including bulk creation of responsive ads from text ads. Responsive ads run on the Google…
