Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries. Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad…
Microsoft Corp. on Tuesday announced that fiscal year 2024 fourth-quarter financial results are available on its Investor Relations website. The direct link to the earnings press release is https://www.microsoft.com/en-us/Investor/earnings/FY-2024-Q4/press-release-webcast. As previously announced, the company will host a conference call at 2:30 p.m.…
Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still…
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While the current…
Increase engagement and results with Instagram advertising in 2024. Learn best practices for Reels, Stories, Carousel ads and more. Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired…
Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. Dive Brief: Frito-Lay today (Dec. 12) announced a new ad campaign, “My Joy,” that showcases stories of joy told by five…
Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted. Have you ever experienced a rankings decline and…
Mobile has changed everything. Phone calls can be your most valuable conversions. The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls…
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan,…
Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have no need to rank for keywords or for building site traffic.…
