With the increasing competition in the eCommerce market, it has become challenging to keep the clients interested long enough to make the sale. Around two billion people purchase goods or services online. In fact, by 2025, world eCommerce sales are likely to…
Category: Marketing
Google also had a local search update from November 30 through December 8
This overlapped other ranking updates and a Google map and local pack update design change. Google has confirmed that it ran a local search ranking update between November 30th and December 8th — it is calling the November 2021 local search update.…
Walmart Is Permanently Closing Its Last Portland Stores
Walmart is permanently closing its last Portland, OR stores, citing a failure to meet financial expectations. According to KPTV, Walmart plans to close its remaining two Portland locations in late March. “The decision to close these stores was made after…
Brands, especially restaurants, need FAQs and ‘coronapages’ fast
There are a number of common questions your customers are probably asking in search that aren’t being answered. Yesterday I received an email, among others, from Chipotle promoting free delivery during the corona crisis. This prompted the type of behavior…
Amazon’s Advertising Unit the Latest to Suffer a Headcount Freeze
Amazon’s advertising unit is freezing its headcount as the company deals with economic headwinds impacting the industry. Amazon delivered weaker-than-expected fourth-quarter guidance, an indication the company is struggling with the economic uncertainties and challenges facing the tech industry at large. According…
Yelp adds virtual restaurant attribute to help reduce customer confusion
The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers. Since the beginning of the pandemic, Yelp has rolled out a number of profile attributes for restaurants, ranging from vaccine-related notices to attributes for LGBTQ…
Former Walmart U.S. CEO Sees Virtual Reality As Future Of Retail
Former Walmart U.S. President and CEO Bill Simon sees technology, such as virtual reality, having a big impact on traditional brick-and-mortar retail, according to CNBC. Simon served as President and CEO of Walmart U.S. from 2010 to 2014, giving him a…
Get Ready for Ads on Your Phone’s Lockscreen
A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads. Glance is a subsidiary of InMobi Group, the Indian ad giant. The company introduced a…
Shopify: We Are Arming The Rebels
“We are arming the rebels… the entrepreneurs, the small business owners, the independent brands, and the rebels are winning,” says Shopify President Harley Finkelstein. “It feels like the retail world that would have existed in 2030 was pulled back to 2020. We…
5 Best Tips To Improve eCommerce User Experience
With the increasing competition in the eCommerce market, it has become challenging to keep the clients interested long enough to make the sale. Around two billion people purchase goods or services online. In fact, by 2025, world eCommerce sales are likely to…