The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers. Since the beginning of the pandemic, Yelp has rolled out a number of profile attributes for restaurants, ranging from vaccine-related notices to attributes for LGBTQ…
Category: Marketing
Former Walmart U.S. CEO Sees Virtual Reality As Future Of Retail
Former Walmart U.S. President and CEO Bill Simon sees technology, such as virtual reality, having a big impact on traditional brick-and-mortar retail, according to CNBC. Simon served as President and CEO of Walmart U.S. from 2010 to 2014, giving him a…
Get Ready for Ads on Your Phone’s Lockscreen
A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads. Glance is a subsidiary of InMobi Group, the Indian ad giant. The company introduced a…
Shopify: We Are Arming The Rebels
“We are arming the rebels… the entrepreneurs, the small business owners, the independent brands, and the rebels are winning,” says Shopify President Harley Finkelstein. “It feels like the retail world that would have existed in 2030 was pulled back to 2020. We…
5 Best Tips To Improve eCommerce User Experience
With the increasing competition in the eCommerce market, it has become challenging to keep the clients interested long enough to make the sale. Around two billion people purchase goods or services online. In fact, by 2025, world eCommerce sales are likely to…
Webinar: Do more with less to get ahead in 2023
Empower your teams to send less communications and see more results. As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence…
Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business
Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps. Just over a month ago, Google announced that it would be…
Alexa, Google Home now battling perception of being ‘surveillance’ devices
A new incident fuels the perception that smart speakers are spying on their owners. Google acknowledged an earlier report from Belgian broadcaster VRT News about third-party subcontractors being able to access recordings of Google Home device owners. According to the report, the audio clips…
Get Ready for Ads on Your Phone’s Lockscreen
A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads. Glance is a subsidiary of InMobi Group, the Indian ad giant. The company introduced a…
Your reputation depends on a solid (and legal) online review strategy
As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Consumers rely on search results, social media and peer reviews to perform research and gather feedback on…