“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means…
Find out how brands deliver campaigns that drive true customer loyalty. Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI…
Amazon has backtracked on a key climate goal, eliminating its Shipment Zero pledge to be net-zero carbon across its shipments by 2030. Spotted by Business Insider, Amazon has issued a statement consolidating its various climate pledges. As part of that consolidation,…
Walmart is making a major move into retail software and services, teaming up with Salesforce to sell its solutions to other retailers. Walmart revolutionized the retail market thanks to its focus on logistics, fulfillment, and delivery. The retail giant is…
The TSA is rolling out facial recognition at checkpoints to compare travelers’ faces with the photos on their IDs. Facial recognition is a controversial topic, with critics saying it unfairly targets minorities and is a privacy nightmare. The TSA and…
The UK’s Competition and Markets Authority (CMA) has reached a decision on the Microsoft/Activision deal, voting to block it entirely. Microsoft announced in early 2022 that it was purchasing Activision Blizzard for $68.7 billion. The deal met with almost immediate criticism, especially…
Microsoft’s HoloLens 2 is receiving a major upgrade, with Windows 11 coming to the headset by the end of June. HoloLens is Microsoft’s mixed reality headset at the center of its multiverse strategy. Windows 11 will bring a number of…
Uber is spinning out part of its Careem brand, with UAE company e& investing $400 million for a majority stake in the spinout. Uber bought the Careem ride-hailing service for $3.1 billion in 2019. Uber will retain ownership of Careem…
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. How should businesses think about location marketing in 2016? With more than 50 percent…
Walmart is making a major move into retail software and services, teaming up with Salesforce to sell its solutions to other retailers. Walmart revolutionized the retail market thanks to its focus on logistics, fulfillment, and delivery. The retail giant is…
