“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine…
Category: Marketing
Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]
CNBC report says product promotions on Alexa are already being tested. According to a report on CNBC, Amazon is in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. However,…
Reddit Promises Accessibility Improvements In Official App
Reddit is promising accessibility improvements in its official app the day after third-party apps are set to shut down. Reddit will begin charging third-party apps for API access on July 1. As a result, many apps are set to shut down…
Remote Work Goes Mainstream
The US Bureau of Labor Statistics has released its latest American Time Use Survey (ATUS), and it’s good news for remote work. According to the Bureau, more than a third of workers are doing their jobs at least partially from…
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means…
3 brands that have mastered the art and science of marketing
Find out how brands deliver campaigns that drive true customer loyalty. Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI…
Amazon Backtracks on Key Climate Pledge
Amazon has backtracked on a key climate goal, eliminating its Shipment Zero pledge to be net-zero carbon across its shipments by 2030. Spotted by Business Insider, Amazon has issued a statement consolidating its various climate pledges. As part of that consolidation,…
Walmart Teams Up With Salesforce to Sell Its Retail Software
Walmart is making a major move into retail software and services, teaming up with Salesforce to sell its solutions to other retailers. Walmart revolutionized the retail market thanks to its focus on logistics, fulfillment, and delivery. The retail giant is…
TSA Rolling Out Facial Recognition Checkpoint Screening
The TSA is rolling out facial recognition at checkpoints to compare travelers’ faces with the photos on their IDs. Facial recognition is a controversial topic, with critics saying it unfairly targets minorities and is a privacy nightmare. The TSA and…
UK Watchdog Blocks Microsoft’s Activision Blizzard Deal
The UK’s Competition and Markets Authority (CMA) has reached a decision on the Microsoft/Activision deal, voting to block it entirely. Microsoft announced in early 2022 that it was purchasing Activision Blizzard for $68.7 billion. The deal met with almost immediate criticism, especially…