Category: Marketing

It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. There’s a reason many brands don’t track…

Turn the customer journey into an adventure of connection and delight. The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path…

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences —…

Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Last year, Google introduced local search ads and promoted pins to wring a few…

After ratings and reviews, search engines had the greatest influence on buying behavior. It’s well-established that ratings and reviews are widely consulted and have a significant impact on consumer purchase decisions. A new study from TurnTo affirms this and provides some additional color and…

Companies looking to increase revenue while boosting employee happiness should consider adopting a four-day workweek. According to Business Insider, New Zealand nonprofit, 4 Day Week Global conducted a pilot program with companies in the US, UK, and Australia. The program was…

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine…

CNBC report says product promotions on Alexa are already being tested. According to a report on CNBC, Amazon is in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. However,…

Reddit is promising accessibility improvements in its official app the day after third-party apps are set to shut down. Reddit will begin charging third-party apps for API access on July 1. As a result, many apps are set to shut down…

The US Bureau of Labor Statistics has released its latest American Time Use Survey (ATUS), and it’s good news for remote work. According to the Bureau, more than a third of workers are doing their jobs at least partially from…