Columnist Myles Anderson shares key findings from a recent BrightLocal survey on the effects of age on consumption of online reviews. In BrightLocal’s recent Local Consumer Review Survey, we uncovered some important updated findings about consumer attitudes toward online reviews for…
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing…
Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel, cross-channel, online-to-offline, and…
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can…
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. There’s a reason many brands don’t track…
Turn the customer journey into an adventure of connection and delight. The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path…
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences —…
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Last year, Google introduced local search ads and promoted pins to wring a few…
After ratings and reviews, search engines had the greatest influence on buying behavior. It’s well-established that ratings and reviews are widely consulted and have a significant impact on consumer purchase decisions. A new study from TurnTo affirms this and provides some additional color and…
Companies looking to increase revenue while boosting employee happiness should consider adopting a four-day workweek. According to Business Insider, New Zealand nonprofit, 4 Day Week Global conducted a pilot program with companies in the US, UK, and Australia. The program was…
