Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Here’s how to structure…
NFL players laced up their cleats to raise awareness and funds for type 1 diabetes (T1D) research More than 1.4 million Americans are affected by type 1 diabetes, an autoimmune disease that causes the pancreas to produce little or no…
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While the current…
The effort marks an expansion of the marketer’s long-running Gillette Gaming Alliance and includes a tie-up with The Esports Awards. Dive Brief: Gillette has launched a new global campaign, “Hit Reset with Gillette,” encouraging gamers to use its personal care…
NEW YORK, Dec. 14, 2023 /PRNewswire/ — The Popcorn Market is projected to witness substantial growth between 2022 and 2027, with an estimated increase of USD 3.97 billion at an accelerated Compound Annual Growth Rate (CAGR) of 9.79%. This projection is primarily driven by the escalating demand for healthy…
The Unilever brand detailing its big game plans anticipates a deluge of Super Bowl-related campaign news in the weeks ahead. Hellmann’s will return to the Super Bowl for the fourth consecutive year with another spot centered on its program combating…
Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness. Dive Brief: Diageo vodka brand Smirnoff recently provided details on a global campaign in more than 20 countries that is already in…
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. Dive Brief: YouTube has expanded its partnerships with third-party measurement platforms Integral Ad Science (IAS) and DoubleVerify to help ensure brand safety for advertising campaigns on its Shorts…
We’ve asked 21 top SEO experts for their best advice to help you pivot your strategy and chart a course for SEO success in the year ahead. What if you could be in a room with 21 top SEO experts?…
Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. Dive Brief: Frito-Lay today (Dec. 12) announced a new ad campaign, “My Joy,” that showcases stories of joy told by five…
