With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter…
Category: Marketing
5 Ways to Use FoMO in Your Online Marketing Strategy
It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the…
Revealing the marketing agenda for 2017
The priorities that will deliver your golden moments. The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms…
5 Ways to Use FoMO in Your Online Marketing Strategy
It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the…
Facebook Takes Steps to Clarify Ad Metrics in Light of Complaints from Advertisers
Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions…
Practice useful marketing for local business content success
As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. At every search…
Why your marketing performance problem is really a measurement challenge
Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a…
Facebook’s first transparency report shows majority of offending content removed before being reported
Facebook shares information about content that didn’t pass its Community Standards rules and how many times it took action. Facebook has released its first-ever transparency report, outlining the amount of content it has identified as breaking Community Standard rules between October…
Yahoo To Turn Off Site Explorer
Horrible news for many SEOs who have come to rely on Yahoo Site Explorer as a free, comprehensive and search engine backed competitive analysis link tool. Sad news for me, being that Yahoo keeps failing on search. But we know.…
5 Budget-Draining Facebook Ad Mistakes (And How to Resolve Them)
There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92%…