Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a…
Category: Marketing
Facebook’s first transparency report shows majority of offending content removed before being reported
Facebook shares information about content that didn’t pass its Community Standards rules and how many times it took action. Facebook has released its first-ever transparency report, outlining the amount of content it has identified as breaking Community Standard rules between October…
Yahoo To Turn Off Site Explorer
Horrible news for many SEOs who have come to rely on Yahoo Site Explorer as a free, comprehensive and search engine backed competitive analysis link tool. Sad news for me, being that Yahoo keeps failing on search. But we know.…
5 Budget-Draining Facebook Ad Mistakes (And How to Resolve Them)
There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92%…
Google’s Speech-to-Text API Gets a Big Overhaul That Could Benefit Businesses
Google has disclosed plans to improve its Cloud Speech-to-Text API using the same speech recognition technology that’s being utilized to power Google Assistant and Search. The updated API (formerly known as Cloud Speech API) is predicted to enhance its voice recognition performance…
Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even announce the newest addition to its services during Dreamforce, Salesforce’s yearly customer conference. The alleged blockchain product was revealed…
Square Acquires Weebly for $365 Million, Aims to Be a One-Stop Solution for eCommerce Businesses
Digital payments company Square has announced plans to acquire Weebly for approximately $365 million in cash and stock. The purchase was in line with Square’s objective to provide a cohesive solution to entrepreneurs in running their businesses across all channels.…
Salesforce Acquires CloudCraze, a B2B eCommerce Software Startup
Salesforce has added another tool to their CRM applications with its upcoming acquisition of CloudCraze, a Chicago-based eCommerce platform. The news was announced on Monday by CloudCraze. While the terms of the deal with Salesforce was not disclosed, it was…
Snapchat is Now Offering AR Trial Ads for Businesses
Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company…
Salesforce Offers New AI Features to Small Businesses
Most Corporations have the advantage of unlimited access to all the features a CRM (Customer Relationship Management) platform offers. Now small businesses can also enjoy this perk as well. During Salesforce’s yearly Dreamforce conference, the company announced that one of…