The FCC has set a deadline for phone carriers to support the STIR/SHAKEN protocol, in an effort to fight robocalls. The STIR/SHAKEN protocol helps combat number spoofing, a favorite tactic of robocallers, whereby they make their number appear as though…
Category: Marketing
Slack CEO: We’ve Seen an Enormous Surge
“In the first 60th percent of this quarter added 9,000 new paid customers,” says Slack CEO Stewart Butterfield. “That’s a net number. This is compared to 5,000 for the previous quarter and 5,000 for the quarter before that. That’s an…
Ecommerce Ad Spending Doubles As a Result of Coronavirus
While some industries may be reeling from the coronavirus pandemic, ecommerce ad spending is experiencing a boon. According to Search Engine Land, a recent report details the growth ecommerce ad spending is currently undergoing, jumping “from $4.8 million the week…
Coronavirus: Amazon Taking Drastic Action to Meet Demand
Amazon is prioritizing shipments of essential items to its warehouses, as it struggles to keep up with demand in the face of the coronavirus pandemic. As governments, schools and companies take drastic measures to stop the spread of the virus,…
The big comings and goings in paid search 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019. In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying…
Ring Users Should Update Their Passwords In the Wake of Multiple Hacks
In the wake of multiple hacking incidents, Ring is recommending users change their passwords, while at the same time reassuring users the company has not been compromised. In recent days, there have been multiple reports of Ring devices being hacked,…
Ford Proves the Power of All-Electric F-150 Truck By Pulling Train!
Ford Motor Company released a video of its F-150 All-Electric Truck prototype to allay any fears from truck owners that the electric version would be the weak sister in the F-150 family. The company gathered a few F-150 owners to…
Neil Patel: Word-of-Mouth Marketing is the Best Form of Marketing
The best form of marketing by far is word-of-mouth marketing because it is not only free but inherently viral. Internet marketing pioneer Neil Patel dives into word-of-mouth marketing in his latest video and in a simple way explains how every…
How Do You Measure the Success of a Content-Driven Marketing Strategy?
Content marketing is reshaping ecommerce for companies large and small. That’s because marketing is about trust first and foremost and marketers are realizing that quality content builds trust quicker than traditional advertising. Tim Turner Forman of a new startup called The Tot and Matt Osias of Hawke…
Walmart Can’t Let Amazon Out Walmart Walmart
“I’ve been watching Walmart since 1968, they only came into existence in 62, they’ve done the same thing to the rest of retail,” says Jan Kniffen of J. Rogers Kniffen Worldwide. “They kept making a new step every time and…