Category: Marketing

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on…

Amazon announced it has hired the initial 100,000 warehouse workers it originally pledged, and is now hiring an additional 75,000. In the midst of the worst pandemic since the Spanish Flu, Amazon has been a lifeline for many individuals. The…

The FCC has set a deadline for phone carriers to support the STIR/SHAKEN protocol, in an effort to fight robocalls. The STIR/SHAKEN protocol helps combat number spoofing, a favorite tactic of robocallers, whereby they make their number appear as though…

“In the first 60th percent of this quarter added 9,000 new paid customers,” says Slack CEO Stewart Butterfield. “That’s a net number. This is compared to 5,000 for the previous quarter and 5,000 for the quarter before that. That’s an…

While some industries may be reeling from the coronavirus pandemic, ecommerce ad spending is experiencing a boon. According to Search Engine Land, a recent report details the growth ecommerce ad spending is currently undergoing, jumping “from $4.8 million the week…

Amazon is prioritizing shipments of essential items to its warehouses, as it struggles to keep up with demand in the face of the coronavirus pandemic. As governments, schools and companies take drastic measures to stop the spread of the virus,…

Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019. In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying…

In the wake of multiple hacking incidents, Ring is recommending users change their passwords, while at the same time reassuring users the company has not been compromised. In recent days, there have been multiple reports of Ring devices being hacked,…

Ford Motor Company released a video of its F-150 All-Electric Truck prototype to allay any fears from truck owners that the electric version would be the weak sister in the F-150 family. The company gathered a few F-150 owners to…

The best form of marketing by far is word-of-mouth marketing because it is not only free but inherently viral. Internet marketing pioneer Neil Patel dives into word-of-mouth marketing in his latest video and in a simple way explains how every…