Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges. Are you and your search marketing colleagues asking these difficult questions as you plan for 2021? How can my organization win new…
Category: Marketing
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms. Marketers currently using Customer Data Platforms (CDPs) consider these platforms nearly as valuable as CRMs and DMPs when it…
Hyundai and Autodesk Creating the Ultimate Mobility Vehicle
Hyundai is working together with engineering firm Autodesk to design and create “Elevate,” the first Ultimate Mobility Vehicle (UMV). The UMV was first shown last year at CES, and represents Hyundai’s ongoing efforts to innovate beyond basic car designs. The…
AMD In Talks to Buy Chipmaker Xilinx
AMD is in talks to buy chipmaker Xilinx, with a deal possible as early as next week. Xilinx is a chipmaker based in San Jose, California, specializing in the programmable chips used in wireless networks. The acquisition, will help AMD…
Taboola – Outbrain Merger Falls Apart
It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect storm because of the ad industry upheaval caused by…
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an “omnichannel” rather than “location” marketing platform. Location analytics and data providers InMarket and NinthDecimal are joining forces. InMarket is buying the latter for an undisclosed sum. The combined entity, InMarket, says “on day…
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold. Since March, Live with Search Engine Land has provided marketers with…
Beating remarketing addiction and testing for incremental value using Google Analytics
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Pay-per-click (PPC) managers love remarketing.…
6 Ways to Achieve Great Employee and Customer Engagement
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually…
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air. Sure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too…