These five areas have changed the world for both B2B and B2C marketers. 2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots…
Category: Marketing
Microsoft Advertising introduces more automation via ad suggestions with auto-apply
Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken. Beginning this month, Microsoft Advertising users may see ad suggestions with auto-apply on their Recommendations page, the company announced Thursday. The Recommendations page in Microsoft Advertising.…
Nokia Cutting 10,000 Jobs to Better Focus on 5G
Nokia has announced it is cutting 10,000 jobs worldwide, with plans to use the savings to help fund its 5G growth. Nokia is one of the main companies responsible for manufacturing telecommunication equipment. The company is at the center of…
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally) Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign…
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020. It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted for just 13%…
Users Can Now Contribute to Google Street View
Google has announced a change to the Street View app for Android, allowing users to contribute to Street View in Google Maps. Google’s Street View cars are an iconic part of the company’s culture. The internet is filled with hilarious…
Don’t miss Search Marketing Expo online December 8-9
Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges. Are you and your search marketing colleagues asking these difficult questions as you plan for 2021? How can my organization win new…
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms. Marketers currently using Customer Data Platforms (CDPs) consider these platforms nearly as valuable as CRMs and DMPs when it…
Hyundai and Autodesk Creating the Ultimate Mobility Vehicle
Hyundai is working together with engineering firm Autodesk to design and create “Elevate,” the first Ultimate Mobility Vehicle (UMV). The UMV was first shown last year at CES, and represents Hyundai’s ongoing efforts to innovate beyond basic car designs. The…
AMD In Talks to Buy Chipmaker Xilinx
AMD is in talks to buy chipmaker Xilinx, with a deal possible as early as next week. Xilinx is a chipmaker based in San Jose, California, specializing in the programmable chips used in wireless networks. The acquisition, will help AMD…