Amazon is contacting third-party sellers to warn them of how impending action by Congress could impact them. Congress seems determined to tackle issues with Big Tech, including what it perceives as antitrust violations and monopolistic behavior. Amazon is one of…
Category: Marketing
Retailers Should Focus On The Last Mile, Says Justuno CEO
“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current…
Russia Passes Law Forcing Social Media Companies to Have Local Office
Vladimir Putin has signed a law that forces social media companies to have an office in the country. Russia has a long history of trying to control information and stamp out dissent. For such a regime, few things are more…
Google Cloud Promises Product Stability With Enterprise APIs
Google is working to convince its cloud customers they can count on it for product and feature stability with Google Enterprise APIs. Google has a long history of killing off its own products suddenly. App Maker, Loon, Google Hangouts, Google…
Apple Opens Find My to Third Parties
Apple has opened its Find My service to third parties, making it possible to track third-party devices via the app. Until now, Apple’s Find My app has allowed a user to find their Macs, iPads, iPhones and AirPods. With Apple…
Third-Party Cookies Get a Stay of Execution as Google Postpones Plans
Google is pushing back its plans to eliminate support for third-party cookies, buying the advertising industry more time to adapt. Third-party cookies are one of the most commonly used methods advertisers use to track individuals as they move across the…
STIR/SHAKEN: The Fight for the Future of Phone Calls
When phone calls were first introduced, it was a wonderful way to erase physical distance from a conversation. Nowadays, a minority of phone calls feature a real conversation. On average, 54% of all phone calls received are uninvited spam. The…
Qualcomm Wants to Buy a Stake in Arm
Qualcomm has expressed interest in buying a stake in chipmaker Arm Holdings, should the NVIDIA deal fall through. Arm Holdings designs semiconductors used in mobile devices, computers and servers. Unlike other chipmakers, which design and manufacture their chips, Arm licenses…
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before…
How to Build a Content Marketing Strategy (And Stick to It)
In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because…