Category: Marketing

When phone calls were first introduced, it was a wonderful way to erase physical distance from a conversation. Nowadays, a minority of phone calls feature a real conversation. On average, 54% of all phone calls received are uninvited spam. The…

Qualcomm has expressed interest in buying a stake in chipmaker Arm Holdings, should the NVIDIA deal fall through. Arm Holdings designs semiconductors used in mobile devices, computers and servers. Unlike other chipmakers, which design and manufacture their chips, Arm licenses…

New features are available in Google Ads for local businesses, travel, and more. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before…

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because…

These five areas have changed the world for both B2B and B2C marketers. 2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots…

Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken. Beginning this month, Microsoft Advertising users may see ad suggestions with auto-apply on their Recommendations page, the company announced Thursday. The Recommendations page in Microsoft Advertising.…

Nokia has announced it is cutting 10,000 jobs worldwide, with plans to use the savings to help fund its 5G growth. Nokia is one of the main companies responsible for manufacturing telecommunication equipment. The company is at the center of…

Plus, GMB adds messaging to desktop (finally) Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign…

More digital retail conversions are happening on mobile in 2020. It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted for just 13%…

Google has announced a change to the Street View app for Android, allowing users to contribute to Street View in Google Maps. Google’s Street View cars are an iconic part of the company’s culture. The internet is filled with hilarious…