Category: Marketing

“Shopify is evolving into the world’s first retail operating system,” says Shopify COO Harley Finkelstein. “We think the future of retail is retail everywhere. A brand that’s going to be successful in 5, 10 or 15 years from now needs…

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like…

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon. “Like Hannibal and…

What are the essential elements to building your brand? One of the most critical aspects of developing a solid brand is embracing who you are and what sets you apart from competitors. In addition, you need to know your target…

“Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces,” says 1-800 Flowers CEO Chris McCann. “That’s what we’re trying to do is just make sure we’re relevant and create that cognitive speed…

Some novice marketers think it only takes a long list of subscribers to make their email marketing successful. However, experts understand that this list can turn out to be more of a setback than a benefit if it is filled…

The Biden administration has unveiled the U.S. Digital Corps, with the goal of attracting the nations top tech talent to government jobs. The tech industry has a complicated relationship with government, with the biggest tech companies under increased scrutiny for…

South Korea has fined Google $177 million over its efforts to prevent handset makers from using forks of the Android operating systems (OS). While Android is commonly viewed as a Google product, at its core Android is an open source…

Apple has announced it is delaying its plans to implement CSAM (Child Sexual Abuse Material) scanning amid backlash from all sides. Apple previously announced plans to implement CSAM scanning in the next versions of iOS, iPadOS and macOS. While many…

Elon Musk has voiced concern over Nvidia’s upcoming Arm acquisition, joining a growing list of concerned parties. Nvidia rocked the semiconductor market when it announced a deal to acquire Arm, the leading British tech company. Arm holds a unique position…