Category: Marketing

Oracle has scored a big win, signing a multi-year deal with Telefónica Spain to help it accelerate its cloud adoption. Oracle has been focusing its efforts on its cloud business, working to gain share in a market dominated by AWS,…

94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing components, architectural products, materials, equipment, and other technical services. Wendy Covey, CEO & Co-Founder of TREW Marketing, says that…

The digital age has brought many positive changes to how people do business.  Companies of all industries and sizes rely on electronic storage for their data, be it on computer hard drives or the internet.  Online access and commerce is…

Apple has announced its next major event, “California streaming,” slated for September 14 at 10:00 a.m. PDT. Analysts and users alike have been expecting the iPhone 13, as well as the Apple Watch Series 7. Given Apple’s penchant for releasing…

The digital age has brought many positive changes to how people do business.  Companies of all industries and sizes rely on electronic storage for their data, be it on computer hard drives or the internet.  Online access and commerce is…

“Shopify is evolving into the world’s first retail operating system,” says Shopify COO Harley Finkelstein. “We think the future of retail is retail everywhere. A brand that’s going to be successful in 5, 10 or 15 years from now needs…

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like…

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon. “Like Hannibal and…

What are the essential elements to building your brand? One of the most critical aspects of developing a solid brand is embracing who you are and what sets you apart from competitors. In addition, you need to know your target…

“Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces,” says 1-800 Flowers CEO Chris McCann. “That’s what we’re trying to do is just make sure we’re relevant and create that cognitive speed…