Category: Marketing

A look at the key differences between Snapchat and TikTok. TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend.…

Paid search and social are the big winners of shifting budgets. It’s an understatement to say ad budgets are in flux right now. Some forecasters see a flat to declining outlook for the rest of the year and into 2021,…

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform. LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics including an introduction…

Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy. Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social…

Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control. Apple is at odds with the advertising industry over changes to iOS. Apple recently began enforcing privacy labels,…

Ecommerce has been growing at a faster pace than traditional shopping, and there’s no sign of it slowing down. Research indicates that eCommerce sales will account for 16% of the total retail market in 2022– a figure far higher than the…

Federal Communications Commission (FCC) Chairwoman Jessica Rosenworcel has introduced a proposal that would limit telemarketers’ ability to leave ringless voicemails. Americans were on the receiving end of some 50,507,702,500 robocalls in 2021 alone, according to the YouMail RoboCall Index. The FCC…

Diem, the Meta-backed cryptocurrency project, is considering a sale of its assets and may ultimately dissolve. The Diem Association began its life as the Libra Association, with backing from some of the biggest companies in the world. Ultimately, Facebook’s backing…

Accessibility has been garnering interest for the last 5 years – and it isn’t stopping soon. Everywhere in the digital world, people are adapting their presence (website, social media, forums, etc.) to include a wider range of audiences and lending…

In order to achieve business goals, it’s essential to make the right decisions. While some decisions based on personal experience and feelings are fine, there are times they don’t drive results. Therefore, new ways of decision-making have become popular as…