Conversions in AdWords have evolved a lot in recent months. Columnist and Googler Matt Lawson covers what you need to do to take full advantage. To those of you who are still using Converted clicks as your primary success metric…
Category: Marketing
Secrets of marketing agency success
New CallRail report reveals highlights from 2021 — and 2022. CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief…
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your…
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence,…
Nvidia May Use Intel’s Foundry Services
Intel may score a major foundry customer in the form of Nvidia, one of the biggest semiconductor purchasers in the industry. Intel has been working overtime to reinvent itself under CEO Pat Gelsinger. Gelsinger is intent on bringing the company back…
TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and TikTok. TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend.…
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets. It’s an understatement to say ad budgets are in flux right now. Some forecasters see a flat to declining outlook for the rest of the year and into 2021,…
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform. LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics including an introduction…
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy. Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social…
Tim Cook: ‘We’re Not Against Digital Advertising’
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control. Apple is at odds with the advertising industry over changes to iOS. Apple recently began enforcing privacy labels,…