Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts. E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the…
Category: Marketing
Meta rebrands automated ad products, shopping campaigns coming soon
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign. All of Meta’s automated ad products will exist together under the name of Meta Advantage, the…
E-commerce category pages outperform product detail pages in SERPs
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research…
In Another “Right to Be Forgotten” Case, UK Officials Threaten Legal Action Against People Posting Pictures Of Convicted Killer
Although slightly different than the Spanish case discussed yesterday, the “right to be forgotten” has reared its head again — this time in the UK.” UK Attorney General Dominic Grieve has threatened legal action against anyone posting pictures of convicted…
6 Local Marketing Lessons Learned At Comic-Con
What can local business marketers learn from San Diego’s largest convention? Columnist Greg Gifford explores. Excelsior, fellow local search fans! I was lucky enough to attend Comic-Con in San Diego a few weeks ago. About half of the massive convention…
Six Steps To AdWords Conversion Tracking Bliss
Conversions in AdWords have evolved a lot in recent months. Columnist and Googler Matt Lawson covers what you need to do to take full advantage. To those of you who are still using Converted clicks as your primary success metric…
Secrets of marketing agency success
New CallRail report reveals highlights from 2021 — and 2022. CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief…
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your…
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence,…
Nvidia May Use Intel’s Foundry Services
Intel may score a major foundry customer in the form of Nvidia, one of the biggest semiconductor purchasers in the industry. Intel has been working overtime to reinvent itself under CEO Pat Gelsinger. Gelsinger is intent on bringing the company back…