TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc.…
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search. NEW YORK – Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30 percent of…
Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency. “Have you ever thought of starting your own business?” Jack asked me during a phone call in early…
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies. Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates performance data…
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. It was 10 years ago, Jeff Bezos famously quipped that “advertising is the…
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts. E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the…
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign. All of Meta’s automated ad products will exist together under the name of Meta Advantage, the…
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research…
Although slightly different than the Spanish case discussed yesterday, the “right to be forgotten” has reared its head again — this time in the UK.” UK Attorney General Dominic Grieve has threatened legal action against anyone posting pictures of convicted…
What can local business marketers learn from San Diego’s largest convention? Columnist Greg Gifford explores. Excelsior, fellow local search fans! I was lucky enough to attend Comic-Con in San Diego a few weeks ago. About half of the massive convention…
