Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you…
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. “The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It…
It’s a creators market out there and according to SproutSocial, it isn’t slowing down any time soon. Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next…
Learn which digital content types are most effective when paired with email. You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by SharpSpring and…
Maximize marketing spend and email deliverability with one service provider. Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. During…
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic. “Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is…
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time…
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting…
They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge ways. There are a number of common phrases that speak to the power of “small” things. “Good things…
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every…
