The 7 biggest trends driving customer loyalty

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every…

Streaming is surging, and so are data collaborations

TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc.…