Category: Marketing

During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic. “Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is…

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time…

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting…

They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge ways. There are a number of common phrases that speak to the power of “small” things. “Good things…

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every…

TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc.…

A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search. NEW YORK – Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30 percent of…

Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency. “Have you ever thought of starting your own business?” Jack asked me during a phone call in early…

Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies. Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates performance data…

You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. It was 10 years ago, Jeff Bezos famously quipped that “advertising is the…