With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform. Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced an integration with Microsoft Advertising this week. Microsoft Advertising…
The key to exceeding your customers’ expectations is in their hands. Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average…
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. To a small niche retailer, it can seem daunting (almost pointless) to…
Enhance your marketing strategy and get more out of your email campaigns with these insights. Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use…
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are…
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you…
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. “The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It…
It’s a creators market out there and according to SproutSocial, it isn’t slowing down any time soon. Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next…
Learn which digital content types are most effective when paired with email. You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by SharpSpring and…
Maximize marketing spend and email deliverability with one service provider. Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. During…
