Empower your teams to send less communications and see more results. As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence…
Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps. Just over a month ago, Google announced that it would be…
A new incident fuels the perception that smart speakers are spying on their owners. Google acknowledged an earlier report from Belgian broadcaster VRT News about third-party subcontractors being able to access recordings of Google Home device owners. According to the report, the audio clips…
A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads. Glance is a subsidiary of InMobi Group, the Indian ad giant. The company introduced a…
As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Consumers rely on search results, social media and peer reviews to perform research and gather feedback on…
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform. Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced an integration with Microsoft Advertising this week. Microsoft Advertising…
The key to exceeding your customers’ expectations is in their hands. Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average…
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. To a small niche retailer, it can seem daunting (almost pointless) to…
Enhance your marketing strategy and get more out of your email campaigns with these insights. Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use…
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are…
