Impression Share and Auction Insights data may be incorrect for some advertisers reports. Google has just announced an issue regarding Impression Share and Auction Insights reporting data. What Google says. This has been a known issue since August 3 and Google…
Category: Google
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over. 2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below…
Google launches new HTTPS report in Google Search Console
This new report now shows why some pages are not being served as HTTPS. Google has added a new HTTPS report within Google Search Console that not only shows which pages are being served under HTTPS but also why the…
How Google Autocomplete works
Here’s what you need to know about Google Autocomplete, how it generates predictions, and why it has moved away from making “suggestions.” When you go to the Google homepage, you’ll most likely know what you’re about to type into the…
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over. Every five years Search Engine Land likes to put together a sort of birthday tribute to the…
Google launches new image preview interface in web search
Instead of Google taking you to the Google Image tab, you now remain within the main search results. Google has rolled out a new image preview pane window that overlays on top of the main search results after you click…
Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features
Google Ads Editor version 2.1 was released in July. Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let’s take a look. Asset library The new version includes added support…
Smart Shopping campaigns in Merchant Center will automatically upgrade to Performance Max
Google is reminding us once again that Smart Shopping campaigns will be sunsetted and any new campaigns created in Merchant Center will be Performance Max. Any new campaigns created in Merchant Center will now be Performance Max campaigns. Completing the…
Google local ranking changes in early May? Thank a bug
Google confirmed fluctuations seen in local rankings was a bug and says it fixed the issue. End of April and early May, the local SEO community were noticing a lot of ongoing fluctuations and volatility with the Google local search results both…
Google introduces Ads Data Hub for Marketers and Measurement Partners
The cloud-based, privacy-first measurement solution is evolving into two different dedicated platforms. Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created…