Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting didn’t line up with the goal the SEO had. This…
Category: Google
Google Hotel Finder Goes Mobile
Google’s Hotel Finder, which launched in June , is now available on mobile devices. Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost…
Google adds new vehicle listings structured data
With this new structured data, Gogole launched a new rich results report and testing tool support for the markup. Google has added new markup and structured data support for new vehicle listings, designed to help car dealerships get more exposure…
Is Google’s Search Market Share Actually Dropping?
Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates the search market. All of the current search engine market share reporting entities (comScore, Hitwise, SimilarWeb and others) utilize technology-based tracking,…
Google Is Ditching Google Podcasts In Favor of YouTube Music
Google is killing off yet another product, Google Podcasts, with plans to move all podcast features to YouTube Music. When it comes to killing off tech and making confusing changes to its product lineup, Google wins the gold star, hands…
Google’s new features for product, job and recipe activity cards usher users along their journey
Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes. Google has extended the functionality of its related activity cards with respect to shopping, job and recipe-related searches, the company announced Tuesday.…
AdWords Express launches notifications for calls from search ads
Advertisers can now rate calls and be notified of missed calls. After launching goal tracking in the platform last year, AdWords Express, the simplified ad platform designed for small business, is adding support around calls to a business with two types of call notifications.…
Beating remarketing addiction and testing for incremental value using Google Analytics
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Pay-per-click (PPC) managers love remarketing.…
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge…
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality. In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to…