Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today. Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant…
Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI. Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns…
Competition concerns about Google’s Privacy Sandbox must be addressed before third-party cookies can be deprecated. Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to…
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon. Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner…
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out. Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the…
CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats. Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping…
Google executive Sean Downey has revealed that the 30,000-person ad sales unit is set to undergo substantial changes. Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales…
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. Dive Brief: YouTube has expanded its partnerships with third-party measurement platforms Integral Ad Science (IAS) and DoubleVerify to help ensure brand safety for advertising campaigns on its Shorts…
This update will be the last time Google has confirmed a reviews update. Google confirmed that the November 2023 reviews update is now complete. This update, announced on November 8, 2023, rolled out over a 29-day period. No more announcements. This will be…
We’ve asked 21 top SEO experts for their best advice to help you pivot your strategy and chart a course for SEO success in the year ahead. What if you could be in a room with 21 top SEO experts?…
