Your mobile Google home page now shows Google Discover by default. If you visit google.com, Google’s home page, on your mobile device, you will no longer just see a simple search box. You will now see the new “Google Discover”…
Category: Google
Google adds new ‘family-led’ attribute to Google My Business profile
Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Google has added a new attribute option to the Google My Business profiles for businesses that are owned and operated by families. The new…
Google redesigns the Assistant for touch and digital transactions
The new capabilities help developers and further Google’s cross-platform Assistant strategy. Much of the discussion surrounding Google Assistant is focused on Google Home. But the Assistant is far more widely distributed on smartphones. Richer user interface on smartphones and displays.…
Google adds Smart Bidding for search partners
Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. Google announced Tuesday that auctions on search partner sites may use Smart Bidding instead of smart pricing when an advertiser has conversion tracking set up. Why you should…
Google Maps: Circle Pin Instead Of Marker Pin
I am not sure if this is new or happens on some queries but Besian Sopa posted on Twitter a screen shot of a Google Maps Local knowledge panel showing a circle in the map versus showing the typical marker…
Google is right; click-through and conversion rates kinda don’t matter
Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. Last month I wrote extensively on the seeming lack of meaningful click-through rates…
Google: AMP to use ‘consensus-seeking’ governance model
Nearly 80 percent of AMP contributors are now third parties. When the AMP (Accelerated Mobile Pages) Project began, the open-standard to enable publisher pages to load quickly on mobile was a Google-driven initiative. On Tuesday, the company said there are “more…
iOS 12 release gives users more power, marketers more options
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more. On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful…
Google responsive display ads roll out as new default display format
Advertisers upload their assets and leave the ad creation to Google’s algorithms. Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search ads, advertisers…
Avoid the 8 most common pitfalls of automated bidding
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. Last week, I wrote that no one…