Category: Google

This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist. Google CEO Sundar Pichai announced major leadership changes in a memo to staff on…

Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections. LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This…

Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge. Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the…

Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business. TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S.…

Explore how Google’s AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy. Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming…

Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility. Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that…

The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns. Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These ecommerce insights may give you a clearer view of…

You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel. Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted…

International publishers are overtaking local news brands in Google’s Top stories, raising questions about search relevance. News publishers have been working harder than ever to squeeze search traffic out of Google. Just when editors start to feel confident that they’ve…

Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles. Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos…