Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to…
Category: Google
Google releases Google Ads Editor v1.5
This update brings new tools for ad strength, support for additional recommendations, and image extensions. Barry Schwartz on December 16, 2020 at 4:22 pm MORE Google has announced it released version 1.5 of the Google Ads Editor. Google Ads Editor is downloadable application for…
UK court to Google: Expose algorithm or withdraw key piece of defense evidence
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense. A UK High Court judge is offering Google a difficult choice: let a working SEO see confidential algorithm documents or…
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in Recommendations Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance…
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update). Dawn Anderson on October 29, 2020 at 10:52 am More It’s been 12 months since Google announced a new update…
Google: BERT now used on almost every English query
Google announced numerous improvements made to search over the year and some new features coming soon. BERT powers almost every single English based query done on Google Search, the company said during its virtual Search on 2020 event Thursday. That’s…
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days. Google is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming from Google Search…
Google adds keyword functionality to the AdWords app
Advertisers can make more on-the-go changes. We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their…
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online…
Google search view in 3D now live for e-commerce sites
This was announced in 2019 at Google I/O and Google showed examples of this in search but now it seems third-parties can go 3D. At Google I/O last year, Google announced 3D images with augmented reality in search. Google even…