Category: Google

Longer running news items may be surfaced more for some queries in Google Search. Google announced it is bringing the “Full Coverage” feature you can find in Google News directly to Google Search. The company said it is “now bringing…

The secret formula to understanding how the score is calculated. As Peter Drucker famously said: “If you can’t measure it, you can’t improve it.” These are words every digital marketer lives by. But this is only half true. You need to understand…

Here is a roundup of the impact of Google’s most recent algorithm update that touched down on April 8, 2021. Barry Schwartz on April 20, 2021 at 9:49 am MORE On April 8, 2021 Google released a targeted search algorithm…

Property promotion ads help hotels capture demand in users looking online for places to stay Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like…

The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last year. It’s been a turbulent year for marketing, and Google’s latest Ads Safety Report reflects the trends advertisers have been noticing…

RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created.…

Google Chrome users should immediately update to version 88, as the update fixes a vulnerability that is being actively exploited. Google has a policy of not disclosing too much detail about security issues until the majority of users have updated: Access to…

With a new, modern experience, Google says the redesign is easier to read and use. Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while…

Google Search Console now lets you dive in to how well your news site performs in Google News and the Google News App. Google launched a new dedicated performance report within Google Search Console for Google News publishers. This report…

Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results. Google must pay to display news content in France. That’s the decision of French antitrust authorities, according…